Marketing & Business Growth – Track 2

wed12febAll DayMarketing & Business Growth – Track 2

Schedule

    • 02/12/2020
    • 7:00am Registration & Breakfast7:00am- 8:00am
      Registration & Breakfast
    • 8:00am Not So Sexy Marketing8:00am- 9:00am
      If you think it’s difficult marketing your “not-so-sexy” industry on social media, there always seems to be someone who may have it more challenging than you. This panel of representatives from different industries has been assembled to share creative and engaging ways to bust through all the “boring” messaging out there and successfully convey your messaging on social media, even if you don’t have a cool product or service to market. Panel discussion will be led by social media expert Spencer X. Smith.
      Speakers: Spencer X. Smith
    • 9:00am Break9:00am- 9:15am
      Break
    • 9:15am LinkedIn for Beginners9:15am- 10:15am
      Are you just getting started with LinkedIn but you aren’t sure how to best spend your time on this power platform? Then this session is for you! We’ll talk about properly setting up your account, learning how to post updates and articles, the importance of engaging with your community and much more. And before the session is through, we’ll spend some time working on our personal bios to make sure that they are just right. Bring your laptop or mobile device.
      Speakers: Josh Klemons
    • 10:15am Break with Exhibitors10:15am- 10:45am
      Take a break and visit some of the nearly 50 vendors in the trade show!
    • 10:45am Getting More Out of LinkedIn10:45am- 11:45am
      Is your LinkedIn bio telling the story you want it to tell to the audience you are hoping to reach? Is your LinkedIn URL memorable enough to share at a networking event? Does your headline pop (and does it do so with words that are likely to get found during LI searches)? If your answer to any of these questions wasn’t a resounding YES, then join Josh Klemons of Reverbal Communications and let’s step up your LinkedIn game. We’ll talk about optimizing your account, taking your own searches to another level, publishing articles and quality content with your network and more.
      Speakers: Josh Klemons
    • 11:45am Lunch & Chairman's Comments11:45am- 12:30pm
      Join us for lunch and hear remarks from ABC of Wisconsin's board chairman.
    • 12:30pm Building Your B2B-Based Business in a Complex Selling Environment12:30pm- 1:30pm
      Business-to-Business sales and Business-to-Consumer-based selling environments are two different animals. Is your organization looking to sell to other businesses? Do you struggle identifying how to gain access to key decision makers? Are you unsure of the best way to generate leads in this complex market? If so, this talk is for you. Matthew will take you through a journey of understanding how to first generate leads in the B2B market, and then how to navigate the tumultuous waters of multiple decision makers. Leave understanding how to increase your B2B book of business and land more profitable deals faster for your organization.
      Speakers: Matthew Pletzer
    • 1:30pm Break with Exhibitors1:30pm- 2:00pm
      Take a break and visit some of the nearly 50 vendors in the trade show!
    • 2:00pm A Contractor's Guide to Branding2:00pm- 3:00pm
      Branding is more than a well-designed logo and color scheme. Done right, a brand has the power to drive or derail engagement by employees and customers alike. Join Jessica Drexler to learn about the critical elements affecting your brand, and the impact it can have on your top-line and bottomline growth. She’ll cover topics like culture, message communication and creative execution to help you set your brand vision for 2020 and beyond.
      Speakers: Jessica Drexler
    • 3:00pm Break3:00pm- 3:15pm
      Break
    • 3:15pm Bid>Wait>Hope>Chase Is No Strategy At All3:15pm- 4:15pm
      In the contractor world, so much time is spent bidding on projects with no payback, no return, and no positive outcome. Is everyone really a prospect? Are some projects more profitable than others… and others end up being not profitable at all? Do you provide free plans and free consulting all too often? Attend this talk to identify your most ideal clients and projects,  to learn how to take back control of the sales process, and to limit bid expenses in a world where margins are already thin. Attendees will leave understanding how to make their business more profitable by focusing on the right prospects and increasing their bid-hit ratio by following a sales process.
      Speakers: Dave Schwallier
    • 3:15pm BONUS SESSION: Media Training 101 with Rebecca Kleefisch3:15pm- 4:15pm
      By the time you need to learn to deal with the media, it is often too late. Get this crash course in crisis communication, how to earn positive media, and the nightmare words that will surely get you on TV. Presented by award-winning journalist, former PR guru and ABC Jobs Ambassador Rebecca Kleefisch.
      Speakers: Rebecca Kleefisch
    • 4:30pm ABC of Wisconsin Annual Meeting4:30pm- 5:00pm
      ABC of Wisconsin Annual Meeting
    • 5:00pm Beam Club Awards5:00pm- 5:15pm
      Beam Club Awards
    • 5:15pm Social, Casino Night & PAC Auctions5:15pm- 9:30pm
      CASINO NIGHT: Join fellow ABC members for roulette, blackjack and craps. No cost to play! Everyone starts with the same number of chips and the top winners at the end of the night go home with prizes. Be sure to sign up when you register for SuperCon. Spouses are also welcome.

      PAC AUCTIONS: Help defend the merit shop philosophy and the free enterprise system. Bid on items at the ABC of Wisconsin PAC silent and live auctions during Casino Night. Items will also be available for online bidding at charityauction.bid/PACAuction.

      Want to donate an item for the auction? Contact John Schulze at 608-244-5883 or jschulze@abcwi.org.

Speakers for this event

  • Dave Schwallier

    Dave Schwallier

    LIFT Consulting, LLC

  • Jessica Drexler

    Jessica Drexler

    Senior Advisor, FarWell

    Leveraging a diverse background in corporate, consulting and agency experience, Jessica Drexler helps to align business goals and go-to-market efforts to support organizational priorities. Whether based on profitability, revenue growth or a need to attract and retain great people, Jess designs targeted messaging and communications strategies to create buy-in, support and promotion of a company’s unique positioning and competitive advantage. Jess has worked in construction marketing and is currently a senior advisor for FarWell, a flexiblity advisory firm in Madison.

    Senior Advisor, FarWell

  • Josh Klemons

    Josh Klemons

    Founder, Reverbal Communications

    Josh Klemons is a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping brands of all shapes and sizes find, hone and tell their stories online. He has done digital work with local, statewide and national political campaigns, tiny non-profits, Fortune 500 companies and everything in between. He sits on the board of Social Media Breakfast Madison, Grow Madison and the Marketing Committee for the United Way of Dane County.

    Founder, Reverbal Communications

  • Matthew Pletzer

    Matthew Pletzer

    CEO, Lift Consulting

    Matthew Pletzer is the founder and CEO of Lift Consulting, a Sandler Training Organization. Lift is a Business Generation firm that works with modern companies on business generation challenges such as: digital lead generation, professional skill development, to boutique employee staffing and recruiting. Matthew has demonstrated throughout his career his success with sales, leadership and strategy development, and his passion is helping small to mid-size companies grow.

    CEO, Lift Consulting

  • Rebecca Kleefisch

    Rebecca Kleefisch

    Jobs Ambassador

    Rebecca Kleefisch is ABC of Wisconsin’s “Jobs Ambassador” and the former executive director of the Women’s Suffrage Centennial Commission, where she led the country’s efforts to commemorate and educate America about the 100th anniversary of women earning the right to vote. She served as lieutenant governor of Wisconsin from 2011-2019, where she championed workforce and economic development. She is well known for her efforts fighting poverty and focusing on prison re-entry reform, among many other efforts.

    Jobs Ambassador

  • Spencer X. Smith

    Spencer X. Smith

    Founder, AmpliPhi

    Spencer X. Smith is the founder of social media marketing company AmpliPhi and an instructor at the University of Wisconsin and Rutgers University. He was formerly a vice president of sales for two Fortune 100 companies. He’s been called a “Social Media Expert” by Forbes, and AmpliPhi is the winner of the 2016, 2017, and 2018 InBusiness Magazine Executive Choice Award for Social Media Consulting Company.

    Founder, AmpliPhi

Time

All Day (Wednesday)