Presenter: Marlena Cavanaugh, Lion Tree Group
Description: Learn how to blend proven digital marketing fundamentals with emerging AI-powered strategies to drive more website traffic. This webinar explores how Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) can elevate content performance and increase conversions across AI-driven search and discovery. Marlena will also share how AI agents can be integrated directly into your website to improve user experience, guide visitors to relevant content, and create more intuitive, high-performing digital journeys.
