Madison, WI — ABC of Wisconsin is pleased to announce the promotion of Chrissy Long to Creative Director, effective immediately.
Long joined ABC of Wisconsin in March 2022 and has played a key role in elevating the organization’s brand through her creativity, consistency, and attention to detail. Over the past several years, she has contributed significantly to the success of ABC’s communications, marketing initiatives, and member engagement efforts.
“Chrissy is an enormous asset to our team,” said Kelly Tourdot, President of ABC of Wisconsin. “She is thoughtful, highly detail-oriented, and consistently produces exceptional work that supports our events, programs, and outreach efforts. Her creativity and vision have strengthened our brand and helped us better connect with both our members and the public.”
In her new role as Creative Director, Long will lead the organization’s creative vision and brand strategy. She will oversee the development and execution of integrated campaigns across digital, print, and social platforms, ensuring consistent messaging and a strong visual identity across all channels.
Long’s responsibilities will include directing content creation for websites, social media, publications, and promotional materials; managing multi-channel marketing campaigns including video and digital media projects. She will also continue to play an important role in ABC’s Projects of Distinction program and other key initiatives.
“I thoroughly enjoy my work at ABC of Wisconsin,” said Long. “There are so many opportunities to create innovative projects, and I’m proud to be part of such a talented and dedicated team. I look forward to continuing to grow our brand and support the organization’s mission in this new role.”
Long’s promotion reflects ABC of Wisconsin’s commitment to strengthening its brand, enhancing member engagement, and expanding its impact across the construction industry.
