ABC of Wisconsin


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2023 SuperCon

Join ABC of Wisconsin for SuperCon – our biggest event of the year – at the Glacier Canyon Conference Center in Wisconsin Dells! Learn how you can improve your business with professional development sessions in supervisory, project management, leadership, management, safety, marketing, and business development.

February 8 will include many marketing and business development sessions as well as daylong management/supervisory sessions. February 9 will bring the safety workers conference and management conference back together again.


SuperCon at Glacier Canyon Lodge

When: Wednesday, Feb. 8 – Thursday, Feb. 9, 2023
Where: Glacier Canyon Conference Center
45 Hillman Road
Wisconsin Dells, WI 53913
Lodging: Call 1-800-867-9453 by Jan. 8  – Reference Group #938943 

Tuesday, February 7 through Thursday, February 9 

  • Double Queen Room: $109 
  • Two-Bedroom Deluxe: $149 

Friday, February 110

  • Double Queen Room: $149 
  • Two-Bedroom Deluxe: $189 

FEBRUARY 9-10, 2022

SuperCon Schedule

Feb. 9 – Management & Site Leadership Workshops


Construction Management – Raising Your Leadership by Raising Leaders!Building 101 – Site Leadership for General Contractors & Subcontractors
Brad Humphrey, Pinnacle Development GroupJeff Pigott, Pinnacle Development Group
7:00 to 7:55 a.m.Registration, Breakfast & WelcomeRegistration, Breakfast & Welcome
8:00 to 9:00 a.m.Construction ManagementSite Leadership
9:00 to 9:30 a.m.Break with ExhibitorsBreak with Exhibitors
9:30 to 10:30 a.m.Construction ManagementSite Leadership
10:30 to 11:00 a.m.Break with ExhibitorsBreak with Exhibitors
11:00 a.m. to 12:00 p.m.Construction ManagementSite Leadership
12:00 p.m. to 1:00 p.m.Safety Awards LuncheonSafety Awards Luncheon
1:00 to 2:00 p.m.Construction ManagementSite Leadership
2:00 to 2:30 p.m.Break with ExhibitorsBreak with Exhibitors
2:30 to 3:30 p.m.Construction ManagementSite Leadership
3:35 to 4:00 p.m.Closing SessionClosing Session
5:00 p.m.Social BeginsSocial Begins
5:30 to 9:00 p.m.Casino Night & ABC of Wisconsin PAC AuctionCasino Night & ABC of Wisconsin PAC Auction


Raising Your Leadership by Raising Leaders!

This program addresses what the best construction leaders do to drive their project success through lifting their own workforce, driving their company brand that builds repeat customers, and leading every “Pre-Mid-Post” project effort that results in greater quality, safety and profitability!

  • Brad Humphrey, Pinnacle Development Group


Site Leadership for General Contractors & Subcontractors

Construction is hard. COVID-19-related challenges, labor shortages, and other factors are not making it any easier. If you are a site superintendent or foreman for a GC or subcontractor, this session is for you. This program will focus on the basics of running a successful and productive construction project. We will focus on leadership skills, the importance and challenges of effective communication and how your personality impacts your communication. In the second half of the day, we will introduce essential planning and execution tools. I will demonstrate how basic math and simple tools can be utilized to plan and monitor your work. The program will introduce the principle of setting SMART goals with clear expectations. Join me for an interactive and exciting day.

  • Jeff Pigott, Pinnacle Development Group
Feb. 9 – Construction Safety Conference


Construction Safety Conference

7:00 a.m. to 7:55 a.m.

Registration, Breakfast & Welcome

8:00 a.m. to 9:00 a.m.

Fall Protection While Setting Wood Trusses

This class will cover fall protection needs for all contractors using wood framing crews and roofing. When you leave this session, you will have a better understanding of the risks, fall protection requirements and possible solutions that are available in the marketplace.

  • John Corriveau, Lighthouse Safety
Direct Fastening – Anchors and Fastening

Direct fastening covers powder, gas, and cordless applications and its respective pins. This session will cover how these products have evolved over the last 10 to 20 years, and what is new on the market.

  • Seth Mickle, DeWalt Industrial Tool Company
Stretching & Wellness

Formalizing a daily stretching program as part of an injury management strategy can help organizations achieve health and safety goals. In this session, we will discuss the key characteristics of successful stretching programs and discuss how nutrition and hydration are essential when performing daily tasks, especially when physically demanding. 

  • Jodi Glunz, Aon Risk Services
Trenching & Excavating

No matter if you are a plumber, electrician, HVAC tradesperson, excavator or a general contractor, working in and around a trench can be dangerous. Soil stability, soil type, changes in weather, and unshored trench walls all contribute to trench cave-ins. Hazards associated with trench work and excavation are recognized and preventable, yet injuries and fatalities associated with these hazards continue to occur. This session will provide you with information on regulations and consensus standards and describe engineering controls, protective equipment, and safe work practices to minimize hazards for workers during trench work and excavations. 

  • Chad Greenwood, Area Director-Madison, OSHA
Jobsite Electrical and Lighting

This presentation covers electrical system requirements and jobsite best practices on active construction projects. The intent is to review and discuss jobsite installation and common issues relevant to current standards and regulations.

  • Kyle Gunther, Dave Jones, Inc.
  • Dustin Eisenhut, Dave Jones, Inc.

9:00 a.m. to 9:30 a.m.

Break with Exhibitors

9:30 a.m. to 10:30 a.m.

Fall Protection – Anchor Above and Below the Roof

This class will cover fall protection needs of all contractors other than framing and structural setting crews. We will look at two areas: 1) Identifying and providing guidance for mechanical contractors, electrical, sprinkler and all the other interior trades on the inside of the structure; 2) Identifying and providing guidance for mechanical contractors, electrical, sprinkler and all the other interior trades when they are required to work on the outside of the structure, especially the roof. When you leave this session, you will have a better understanding of the risks, fall protection requirements and possible solutions that are available in the marketplace.

  • John Corriveau, Lighthouse Safety
Rigging, Inspection and Applications

In this session, we will cover the basics of rigging in construction. From the pre-lift meeting, inspection and different hitches, to chain falls and proper d/D ratios. This session will be very informative for those new to rigging, as well as a great refresher for those who have been rigging for years.

  • Jim Canfield, All Material Handling
Stresses of Trades People

As risk professionals, we see our share of various types of risks in the construction industry and by far we have seen an increased need to support our clients regarding mental health awareness. Every day, there are approximately three fatal accidents on construction jobsites, but behind the scenes, there are an additional 15 suicides among construction workers. Our speaker will discuss their personal and professional experiences with mental health, and why, specifically, suicide hits harder in this industry than others. 

  • Bruce Morton, CHST, Marsh & McLennan Agency
DOT Update & Load Securement

This session will address some of the biggest issues facing commercial drivers with an emphasis on load securement. Other topics will include hours of service, vehicle maintenance/inspections and other common safety issues. Bring your Department of Transportation (DOT) questions for Q&A time at the end.

  • Sgt. Ryan Zukowski, Wisconsin State Patrol
Arc Flash NFPA 70E 2021 Update

This session will cover the most important topics of NFPA’s 70E regulations with an emphasis on the 2021 updates. Continually being up to speed with the 70E regulations is important to anyone involved with the work. This session will be led by an education specialist with more than 40 years of experience.

  • Mark Cook, Faith Technologies

10:30 a.m. to 11:00 a.m.

Break with Exhibitors

11:00 a.m. to 12:00 p.m.

Asbestos and Lead in Construction

This session will explain the basics of lead and asbestos and the basic regulations involved with each, along with other typical building components. We will show pictures of building products that contain asbestos and where lead paint was used in residential and industrial paint.

  • Milwaukee Lead and Asbestos Information Center
JHA – Daily Huddles – Communication Before Work

A leading method for informing your crews on daily tasks – toolbox talks, JHAs and daily huddles – are an effective way of using an informal meeting to protect your site personnel. Not all talks are created equal. Some can be dull and ineffective without following a few guidelines to have a robust regimen. Join us as we discuss what toolbox talks, JHAs and daily huddles are and how we use them, as well as what we can do to have employee buy in and what to avoid so we can promote a strong safety culture. 

  • Rus Tabaka, Gilbank Construction
The Psychology of Safety

Human behavior is the most important part of our company health and safety initiatives, but often goes overlooked. During this session, attendees will uncover the “Psychology of Safety” and how human behavior influences our health and safety decisions in the workplace.

  • Shannon Seefeldt, Aon Risk Services
How to Overcome the Same Old Scaffold Violations

Each year, safety violations include issues with scaffold construction, employee access and lack of guardrails, among others. This session identifies the hazards associated with supported scaffolds. Users will learn the OSHA standards and how to identify hazards during inspections. This will be a discussion of the major safety issues for supported scaffolding use in construction.

  • Kelly Bubolz, Compliance Assistant Specialist, OSHA
Working Near Buried Utilities, Utility Strike Prevention and Documentation, or Possibly Buried Utility Strikes – Lessons Learned

No company wants to be involved with a utility strike like the 2018 gas main strike in Sun Prairie, which led to an explosion causing millions of dollars in damages and leaving one person dead. Working near buried utilities has unique hazards and controls. This session will focus on best practices to prevent strikes and using proper documentation, when they occur, to reduce the damages and the potential liability for your company. 

  • Ken Alderden, Sentry Insurance
  • Matt Morley, Kramer Brothers

12:00 p.m. to 1:00 p.m.

Safety Awards Luncheon

1:00 p.m. to 2:00 p.m.

Mast Climbing Work Platforms

Mast Climbing Work Platforms (MCWP’s) are an extremely popular tool for the positioning of trades, tools and materials safely at height. OSHA categorizes MCWP’s as ‘supported scaffold’ but without any sub-classification, and the product’s ANSI standard is not formally adopted by OSHA. This presentation will seek to provide clarity for general contractors, contractors and safety professionals on:

  1. Industry guidelines on safe installation, testing and use
  2. Industry training levels and general training course content
  3. Important OSHA and ANSI procedures and compliance requirements
  • Kevin O’Shea, BrandSafway Access, Inc.
Next-Gen Safety – Emerging Safety Trends

What’s hot and new in the world of safety? Learn firsthand about some of the most innovate safety products in the market. Stop in to find out more. Innovation is key as the safety culture transforms.

  • Joe Falk, Safety Innovations
Lessons Learned During the Pandemic and Health and Safety Practices to Carry Forward

This session will focus on the knowledge gained during the COVID-19 pandemic surrounding health and safety in the workplace and focus on what practices should be carried forward even after the pandemic. Additionally, it will target the tools gained and lessons learned to implement infectious disease protocols to better prepare businesses. This pivot in preparing rather than reacting will put businesses in better positions moving forward and ultimately help keep employees safe while protecting the bottom line. 

  • Kelli Rush, WisCon COVID Consultation
Mental Health Awareness

NAMI (National Alliance on Mental Illness) Wisconsin will share information about our local affiliates and the support groups and classes offered throughout the state. This presentation will briefly cover common mental health topics, including stigma reduction information. The rate of suicide is disproportionally high for middle-aged males. We will cover suicide awareness, statistics and prevention, and practical coping skills and mental health resources available for you, your colleagues and your families. This presentation will include some videos and real-world conversation about the need to care for your mental health just as you do your physical health. 

  • Mary Kay Battaglia, NAMI Wisconsin
  • Stacey Mohr-Johannsen, NAMI Wisconsin
Steps to Ladder Safety

Every year, more than 164,000 people are injured and more than 300 people die due to falls from ladders. This session will address the correct steps for choosing the right ladder for the job, setting up your ladder properly and working safely and correctly with ladders to prevent injury. 

  • Patrick Donovan, Northcentral Construction

2:00 p.m. to 2:30 p.m.

Break with Exhibitors

2:30 p.m. to 3:30 p.m.

Roundtable Discussion

This session will consist of an open question-and-answer roundtable discussion with safety professionals from differing backgrounds. This will be a great way to have a discussion of some of your biggest questions that arise on the jobsite and gain input on what other professionals are dealing with in construction. 

  • Matt Morley, Kraemer Brothers 
  • Shannon Seefeldt, ASP, CSP, Aon Global Risk Consulting
  • James Ramsey, Faith Technologies
  • MODERATOR: Ken Alderden, Sentry Insurance
Health Hazards in Construction – Silica and Heat

This session will cover the hazards of silica and heat. Exposures to silica can cause damage to lungs and kidneys. Reducing the amount of silica-containing dust can reduce the risk of illness. Heat from the combination of the environment and work activity can cause high heart rate, nausea and altered mental states. If untreated, this can lead to death. Using the heat index with observations of work activity can help identify when there is a higher risk of heat exhaustion and stroke.

  • George Gruetzmacher, PhD, CIH, CSP, PE, WisCon Consultation

Chain Saw and Felling Safety

This interactive program on chain saw safety will cover safety features of the chain saw; starting, holding and retreating; the common areas of injuries; best practices in personal protective equipment; OSHA regulations; and accident statistics. 

  • Nathan Stanford, FSI – Forest Safety Instruction
The Rock & The Hard Place: Struck By & Run-Over/Back-Over Prevention

This session will address the shared responsibility for management and workers to avoid struck-by hazards or conflicts between workers and moving equipment or falling objects. The value of concepts such as separating workers on foot from heavy equipment and traffic with barriers (“positive protection”), internal traffic control plan (ITCP), eye contact/communication and training will be explored.  

  • Mary Bauer, Compliance Assistant Specialist, OSHA
  • Nathan Fritsch, Suburban Electrical Engineers / Contractors, Inc. 
Safety Is Not Just for The Jobsite, It Is A Lifestyle

Injuries and fatalities are generally caused by human error and inexperience. This presentation drives home the fact that we will not make a tectonic shift in safety outcomes until every individual takes responsibility for his/her safety and the safety of everyone around them. This is a thought-provoking presentation on creating a “culture of safety.”

  • Robert Tenhagen, CSP, M3 Insurance
Feb. 9 – Casino Night & PAC Auctions


Starting at 5:30 p.m. on Wednesday, Feb. 9, join fellow ABC members for roulette, blackjack and craps. No cost to play! Everyone starts with the same number of chips and the top winners at the end of the night go home with prizes. Be sure to sign up when you register for SuperCon. Spouses and registrants for Thursday’s sessions are also encouraged to attend.

Sponsored by:



Help defend the merit shop philosophy and the free enterprise system. Bid on items at the ABC of Wisconsin PAC silent and live auctions during Casino Night. Items will also be available for online bidding.

Want to donate an item for the auction?
Contact John Schulze at 608-244-5883 or

Feb. 10 – Construction Management & Business Development Conference


Construction Management & Business Development

7:00 a.m. to 7:55 a.m.

Registration, Breakfast & Welcome

8:00 a.m. to 9:00 a.m.

5 Secrets of Effective Teamwork for You and Your Company ... 2022 Style!

This session is a great upgrade for your company to adjust how you are building teamwork in your company. Bring out the best from your workers so that they begin to view your company as their career choice.

  • Brad Humphrey, Pinnacle Development Group
Master Your Mind – Brain-Friendly Tips for Supercharged Productivity

“Runaway Brain” occurs in all of us, thanks to addictions; negativity, distraction and complacency being the big ones. Ultimately, this leads to dismal productivity and matching results. In this program, Robb Zbierski will give you an understanding of where your brain is holding you back and share practical and easy-to-implement tips that will help you shift your productivity into high gear every single day.

  • Robb Zbierski, Freedom Personal Development
How Service Contractors Reach Local Prospects – A Panel Discussion

Maintaining the business-to-customer relationship is critical to the success of any service contractor, but it’s also important to generate new customers. This best-practice panel discussion will allow attendees to “pick the brains” of panelists on public relations and marketing ideas in the local community, from sponsoring a little league team to advertising in Sunday church bulletins. Amanda Kemmel of Eviva Media will moderate our panel, which includes Casey Malesevich of Sure Fire, Inc.; Laura Steinhoff of Dave Jones, Inc.; Jeff Disher of Disher Electric; and Clint Raabe of Three Phase Power.

  • Casey Malesevich, Sure Fire, Inc.
  • Laura Steinhoff, Dave Jones, Inc.
  • Jeff Disher, Disher Electric, Inc.
  • Clint Raabe, Three Phase Power, LLC
  • MODERATOR: Amanda Kemmel, Eviva Media
How to Double Your Profitable Cash Flow and Pay Your Employees More

We are seeing abnormal inflation rates and employee shortages. As part of financial resource optimization (FRO), we will discuss how HR and accounting teams can create a framework so you can afford to pay your employees more and increase profitable cash flow.

  • Aaron Mills, Daaxit
Do You Think of Yourself As A Coach? You Should

Do you struggle with the performance of others? Do you find yourself performing tasks yourself because it is easier? How you act and interact with your team is primarily a product of the mindset that you have. In this session, we will examine the importance of having a coaching mindset and the difference it can make in your team’s performance. Jeff Pigott will explain, with real-world examples, how slight changes in your approach due to a different perspective can result in significantly higher performance.

  • Jeff Pigott, Pinnacle Development Group
Sales & Marketing Effectiveness – Leveraging Analytics to Gain a Clear Picture

Key Performance Indicators (KPIs) are a critical component in the health of any business. But which KPIs do you measure? And how can you classify them to ensure you’re applying the right metrics? In this presentation, you’ll learn a framework for both tracking and reporting, and you’ll discover the difference between three styles of KPIs: Zero-Sum Games, Collectibles, and High-Water Marks.

  • Spencer X. Smith, AmpliPhi
Union Trends & Tactics for 2022

In its first year, the Biden administration has quietly delivered a number of wins to the union movement. Congress bailed out failing union pension funds in April and the NLRB General Counsel is taking a hard line with employers who are charged with violating labor law. Even more significant, the Build Back Better legislation presently includes a proposal to add significant financial penalties and personal liability to the National Labor Relations Act. Unions are emboldened and primed to take advantage of these developments. This session will update you on the latest labor and union-related developments and will help you learn how to reduce risks to your company.

  • Daniel Barker, Jackson Lewis, P.C.

9:00 a.m. to 9:15 a.m.


9:15 a.m. to 10:15 a.m.

Are We Really Competing With Grocery Stores For People?

This hilarious program is spot on when it comes to who we are recruiting and how we may need to differentiate what and who we are. Brad Humphrey will share great recruiting and hiring secrets to land the best person for your company.

  • Brad Humphrey, Pinnacle Development Group
Making Your Time Work For You

Most professionals struggle with “time management.” Not enough hours in the day. Not enough energy and focus when they are working. Not enough balance between work and life. In this session, attendees will understand how to take a strategic approach to time management instead of fighting through useless tactics to take back control of their calendars. Don’t be surprised when you walk out with 10 extra hours at the end of the session!

  • Robb Zbierski, Freedom Personal Development
Bridging the Gap Between Sales & Marketing

Find out how you can bridge the gap between sales and marketing. In this engaging session, Lori Pulvermacher brings more than 10 years of knowledge and experience working in the marketing and sales arena. She is passionate about working as a team and brings insight second to none. Join us for an interactive session on this topic! 

  • Lori Pulvermacher, LIFT Consulting
Contract Language Modifications for Supply Chain Issues

The construction industry continues to face ongoing challenges related to supply chain delays and product availability due to COVID-19. Historically, skyrocketing material costs and product shortages were addressed through contract contingency; in current market conditions, this method is proving inadequate to address the monthly cost increases of construction materials. The inability to obtain materials may result in significant delays, making it difficult, if not impossible, to carry out work negotiated or hard bid under contract. Fortunately, there are still ways you can transfer, mitigate, or reduce supply chain risk through careful contract review and management.

  • Heather Kaiser, USI Insurance
  • Jake Pedersen, USI Insurance
Essential Construction Planning Tools You Should Be Using

It doesn’t matter if you are a general contractor or a sub-trade; you need to plan your work and communicate a plan. If you fail to plan, you plan to fail. This session will focus on planning tools you should be using to execute your projects. We will focus on a master schedule, look ahead schedules and crew huddles. After these items have been introduced, we will focus on their importance as planning tools. We will finish with some ideas on how to roll this out in your company and make sure the roll out is effective.

  • Jeff Pigott, Pinnacle Development Group
Better Together – Identifying & Empowering Your Digital Twin

There’s a chasm in your prospects’ minds between “I have no idea who you are” and “I’ve heard of you.” Equally important, once you cross that chasm, you need to both achieve and maintain top-of-mind awareness. In this session, Spencer Smith, founder of AmpliPhi, early-stage investor/advisor to 20-plus companies, and co-author of the bestseller ”ROTOMA: the ROI of Social Media Top of Mind,” will share insights on how to identify, magnify and amplify your digital twin to work on your behalf and shorten your sales cycles.

  • Spencer X. Smith, AmpliPhi
The Art of Strategy Implementation

Designing strategy is hard. Executing strategy to achieve the desired results is even harder. In any business, our success is predicated on designing and executing strategy to sustain and thrive. Our employees, customers, communities and other stake holders count on us for this and it’s up to us to deliver. This session will assist you in: 1. Designing the right strategy for your construction company. 2. Building engagement at all levels (employees need to carry the change – leaders can’t). 3. Incorporating a deliberate change management approach to increase your success. 4. Developing an implementation structure to increase odds of achieving your desired results.

  • Tina Nazier, Wipfli

10:15 a.m. to 10:45 a.m.

Break with Exhibitors

10:45 a.m. to 11:45 a.m.

Making Quality Part of Your Employees’ “Work DNA”

As a contractor, you had better work to ingrain quality into your worker’s hearts, minds and actions. If you want to keep the best workers, as well as keep customers who keep “giving and giving,” don’t miss this program to find out how you can lead the quality mindset and commitment.

  • Brad Humphrey, Pinnacle Development Group
An Untapped Well of Potential

Most professionals work WAY too hard for the results they achieve. They push and push and push, fighting through every obstacle, setback and unseen hurdle seeking their next “big win.” What if you could reverse that, where you got your results to work harder than ever to chase you down instead? In this program, attendees will learn to harness the power of their subconscious mind and pre-program it to achieve exponentially greater results in a fraction of the time.

  • Robb Zbierski, Freedom Personal Development
Is Your Brand Helping or Hurting You in Recruiting Millennials?

What do prospective employees know about your company? You can be sure any future employee will be checking you out online and even through word of mouth. What will they learn from what they see and hear about you? What would they learn if they looked at your social media posts or spoke to one of your current employees? This is why the brand reputation of your company is an important factor in recruiting talent. Today’s employees want to work for a place they can be proud to say, “I work there.” This session will explain what young professionals want from a job, a manager and an employer. How do you engage the next generation of potential workers? Steve Bench will provide some answers and share tangible ways to build a work culture that engages Gen X leadership and highlights baby boomer experiences to demonstrate that your company rewards hard work and loyalty with career development and growth opportunities, and by the way, is a great place to work. 

  • Steve Bench, Generational Consulting, LLC
Cyber Insurance & Cyber Security Requirements

The construction industry continues to face ongoing challenges related to supply chain delays and product availability due to COVID-19. Historically, skyrocketing material costs and product shortages were addressed through contract contingency; in current market conditions, this method is proving inadequate to address the monthly cost increases of construction materials. The inability to obtain materials may result in significant delays, making it difficult, if not impossible, to carry out work negotiated or hard bid under contract. Fortunately, there are still ways you can transfer, mitigate, or reduce supply chain risk through careful contract review and management.

  • Heather Kaiser, USI Insurance
  • Jake Pedersen, USI Insurance
Understanding Your Workforce – Personalities Are Important

Do you struggle to communicate with people effectively? Do you want to become a better communicator? You are different, and everyone that works with you or for you is different. We all have distinct personalities. Our personalities have a significant impact on how we talk and how we listen. We will complete a high-level personality assessment in this session and review how your personality impacts your life. Research on communication in the workplace has revealed that understanding personality traits increases effective communication at work.

  • Jeff Pigott, Pinnacle Development Group
How Conversion Marketing Will Grow Your Revenue & Profits

This session will take you through the exact steps in the “Vertz Digital Marketing Method” so your business can increase the number of leads you’re generating online 10 times and so you can attract your ideal clients, which will substantially improve your close rates and bottom line. It will focus on an integrated strategy of eight tactics that all work together so that your ideal prospect will easily discover you at the right time and will want you to partner with them on their next project. Your customers will start to think you’re everywhere when all you’re doing is effectively getting in front of them in the most cost-effective way.

  • Tim Vertz, Vertz Marketing
Wisconsin's Midterm Elections – What's at Stake?

Nov. 8, 2022 is Election Day. Who will be governor? Which party will be in control of the state Legislature? Will the GOP hang on to the U.S. Senate seat? No one can predict the outcome. If the past is an indication of the future, the results are likely to be very tight. Wisconsin has been closely divided for many years. Join political insider and ABC lobbyists Andy Engel and R.J. Pirlot for an insider’s view of what’s at stake and who might come out on top.

  • Andrew Engel, Hamilton Consulting
  • R.J. Pirlot, Hamilton Consulting


Rebecca Kleefisch

Former Lieutenant Governor & ABC of Wisconsin Jobs Ambassador
11:45 a.m. to 12:25 p.m.

Rebecca Kleefisch is the former executive director of the Women’s Suffrage Centennial Commission and served as lieutenant governor of Wisconsin from 2011-2019, where she championed workforce and economic development. She also served as ABC of Wisconsin’s Jobs Ambassador from late 2019 until announcing her run for governor in August 2021.


12:30 p.m. to 1:30 p.m.

Seven Steps to Employee Retention©

From Brad Humphrey’s book, you will find seven steps that you can execute as soon as you return to your company. Brad takes seven important activities and turns them into a great strategy for you to strengthen the commitment for those who see something different about your company.

  • Brad Humphrey, Pinnacle Development Group
Running Circles Around Stress

When it comes to breaking through the plateau of productivity, hard work often feels like the best answer. Unfortunately, this mindset can lead to the all-too familiar day on the hamster wheel of unproductiveness and eventual burnout. In this session, attendees will learn and understand the three key perspective shifts that instantly put you on track and keep you on track towards creating, living and working the life of your dreams.

  • Robb Zbierski, Freedom Personal Development
Preparing Proposals: Ideas for Making Them Stand Out – A Panel Discussion

Regardless of whether you are the only contractor responding to a request for proposals or one of many submitting a bid, there are many dos and don’ts for preparing your proposals and some things you could be doing to make them stand out. Join moderator Matt Pletzer of LIFT Consulting as he explores ideas for enhancing your proposals. Panelists include representatives from architecture/design, general contracting and specialty contracting: Paul Kardatzke of Jewell Associates Engineers, Scott Truehl of Friede & Associates, Dorothy Snow of Altius Building Company and Chris Matson of Fearing’s. 

  • Paul Kardatzke, Jewell Associates Engineers
  • Scott Truehl, Friede & Associates
  • Chris Matson, Fearing’s
  • Dorothy Snow, Altius Building Co.
  • MODERATOR: Matthew Pletzer, LIFT Consulting
Gaining Work & Improving Margins

The construction project pre-qualification process is an emerging tool being used more and more in the construction industry to ensure that the contractors selected to perform on multi-employer job sites are qualified and experienced to perform their work on budget, with high quality and safety on time. Considering the current challenges with supply chain, worker shortages and escalating material costs, there has never been a more important time for this process. Our goal with this session is to provide contractors with knowledge and practical tools to prepare your company for this emerging trend that will continue to grow in popularity through busy and lean construction markets.

  • John Wallen, Hub International
  • Phil Casto, Hub International
How To Stay Organized In An Unorganized World

Do you, or people that work for you, struggle to stay organized, meet deadlines and deliver on basic tasks? If your answer is yes, this session is for you. During this session, I provide practical tools and advice that will help organize your day, including tools and methods for prioritizing tasks and some simple methods (on your phone) to help stay organized. Emails driving you crazy? I will review some rules and techniques that will help. Staying organized in an unorganized work environment is not easy. Being able to organize, prioritize and execute properly is a skill that is necessary to be successful in construction and life in general. 

  • Jeff Pigott, Pinnacle Development Group
Developing the Sky Carp Brand

To say there’s been a lot happening with the Beloit Sky Carp (formerly known as the Beloit Snappers) is an understatement. Late last season, the new ABC Supply Stadium (constructed by ABC member Corporate Contractors, Inc.) became home of the team and this past November, the team announced its new name nickname, Sky Carp, which was selected by fans of this Miami Marlins affiliate. In the middle of all this is the V.P. of Entertainment for the team, Maria Valentyn, who will share with you what effects a new minor league ballpark has on a community, what makes a minor league baseball team so unique and what a rebrand can mean for an organization. She will share her public relations strategies for local outreach and partnership development and will even educate you on what a Sky Carp is. 

  • Maria Valentyn, Beloit Sky Carp
The Law & Your Business – Essential Developments for 2022

Laws are like the rules of golf; they are there to keep order, and if you know them well enough, they can actually be used to your advantage. Josh Levy and Eric Meier, founders of ABC member firm Husch Blackwell’s Construction Academy, will reveal the developments in state and federal laws that can help your team do more work safely and profitably. From guidance on how to capture some of the trillions in infrastructure spending to mechanisms for reducing taxes, this 60-minute legal workshop will survey the laws that will have the biggest impact on the new year.

  • Josh Levy, Husch Blackwell
  • Eric Meier, Husch Blackwell

1:30 p.m. to 2:00 p.m.

Ice Cream Social with Exhibitors

2:00 p.m. to 3:00 p.m.

A Foreman’s Approach to Working with New Employees

It all starts with the foreman. They have more impact, good and bad, on the retention, learning, and growth of new workers than anyone else in your company. So, come and learn what you can do either as a foreman, or how to lead those who are foremen, to improve how they work, lead and train new workers in these interesting and challenging times.

  • Brad Humphrey, Pinnacle Development Group
A Brain-Friendly Approach to Goal Setting

Creating record-breaking results without overworking is the American Dream! Unfortunately, most professionals chase goals that add unwanted stress and distraction. In this session, attendees will learn a proven blueprint for crafting personal and professional goals in a brain-friendly way that guarantees their achievement.

  • Robb Zbierski, Freedom Personal Development
Social Media Marketing – 2022 Trends

Facebook, Instagram, TikTok, LinkedIn, Twitter… It can be overwhelming to know which social media platforms are most important for your company to have a digital presence. Catherine Wilson and Amanda Kemmel from Eviva Media will share the latest social media trends to expect in 2022, ideas to grow your following, and how to reach more of your ideal clients to help increase leads and potential clients.

  • Catherine Wilson, Eviva Media
  • Amanda Kemmel, Eviva Media
Construction Contracts – Pitfalls and Landmines

Contractors are often asked to sign construction contract documents with terms prepared by and favoring the other party. Signing a construction contract without a basic understanding of the legal implications of its terms can have disastrous consequences down the line. Contractors need to be able to recognize unfair or adverse contract terms before they have signed the contract. Contractors cannot afford to be surprised after the contract has been signed and the project has been commenced. The attendee will learn about common provisions hidden in typical construction contract documents that have significant, and often adverse, consequences. The presentation will focus on American Institute of Architects (AIA) documents, but will also discuss other common construction contract provisions. For example, the session will cover common contract provisions governing indemnity and risk transfer, claims for additional time or compensation, liquidated damages, delays and delay claims, and dispute resolution provisions (mediation and arbitration), and termination for convenience and for cause. This session will help contractors spot landmines and pitfalls in the contract before signing it and before the opportunity to negotiate the terms has passed. 

  • Steven Slawinski, O’Neil Cannon Hollman DeJong & Laing, S.C.
Leadership Development – What’s Your Most Important Asset? Hint, It’s Your Team

If you own a business, manage a group of people, or lead some workers in the field, your most important asset is your team. As good as you are, you are one person. Your ability to scale up and get more work done will depend on your ability to communicate, empower, and strengthen your team. We will examine how to create a team with a high-performance mindset – utilizing a formal development plan to set clear goals and expectations to allow you, your business or your team to thrive.

  • Jeff Pigott, Pinnacle Development Group
Branding Secrets to Grow Your Business

You know you are better than your competitors, but you are still losing the bid. You know you have a good story to tell, but you are not telling it well. Learn the branding secrets that successful business leaders know:

  1. People don’t just buy things, they buy the story about the thing.
  2. That your brand can be one of your most valuable assets.
  3. How to stand out with a memorable brand.
  4. How to use storytelling to grow your business.
  5. How a strong brand can significantly grow the value of your company.
  • Fritz Grutzner, Brandgarten

3:00 p.m. to 3:15 p.m.


3:15 p.m. to 4:15 p.m.

Be the Professional in the Room

Nothing supersedes your need to be professional, in both the good times and the not-so-good times. When others crumble under the pressures of the customer, this workshop will inspire you to be the “adult in the room.” Projecting professionalism is key to keeping projects on the straight and narrow, not to mention the way you build incredible respect from your customer for you and your project team.

  • Brad Humphrey, Pinnacle Development Group
How 3D Scanning & Visual Data Are Bringing Forensic Truth to Design and Construction

As-built drawings have been the bible for any owner, design or construction firm before and after a construction project to memorialize the build history. Too often, as-built documentation has been seen as documents of truth in construction, but many have discovered either missing or incomplete data of the building structure. These omissions or inaccuracies can often lead to time delays, change orders or even lawsuits. Often, owners are left with incomplete documentation at project closeout, and years later discover incomplete or missing information from the turnover package/closeout of the project. New technologies are now helping forensically validate building data before, during and after construction. This session will discuss how technology will improve the design, build, as-built, and closeout processes in design and construction. It will also explain why the new standard for as-built documentation will be a 3D scan at project completion referred to as VizBuilts.

  • Brian Schuett, BPI Color
  • David Cramer, Napco
Stress-Free Email Marketing

Email marketing does not have to be stressful. Catherine Wilson and Amanda Kemmel will share many tips on how to run a successful email marketing campaign, including developing a simplified, effective email strategy; recommended email marketing platforms (pros and cons); growing your email list; five different types of content and how to repurpose it; and tracking and measuring your results. 

  • Catherine Wilson, Eviva Media
  • Amanda Kemmel, Eviva Media
Controlling Profit Erosion

Top performing organizations all have one thing in common. This commonality is the secret sauce to success. Without this one thing, they can never become a top performer and if you have this one thing, you certainly will be. This one thing is control. When you gain control, you have the keys to the kingdom. Control allows you to look at problems differently. Control allows you to prepare for adversity rather than it sneaking up on you. Control means everything if you want to have a top performing organization. This session provides you with ways you may gain control and use it to reduce your companies biggest enemy: profit erosion.

  • Eric Messer, The Starr Group
Schedule, Track and Drive Performance Using Basic Math

Have you ever heard someone say, “I should be done in three weeks.”? The work ended up taking six weeks to complete, and you didn’t recognize the timeline until the fifth week. Sound familiar? This seminar demonstrates how to use simple math, quantity tracking and some straightforward Excel-based tools to set and track your work. This tracking will allow you to detect scheduling issues as soon as the work starts. These can be used to verify you are on schedule and will take the mystery out of guessing when a job will be completed. This session can be a game-changer for you.

  • Jeff Pigott, Pinnacle Development Group
Setting the Stage for Successful Sales Meetings

In this engaging session, Dan Truehl, Director of Training with LIFT Consulting, will dive into strategies you can implement immediately to ensure your sales meetings are successful. He’ll talk about the “Why?” behind the strategies and how you can identify what success looks like.

  • Dan Truehl, LIFT Consulting
Tapping Into 40 Years of Construction Experience

There’s no shortage of challenges facing contractors today and Acuity’s construction consultant, John Lack, will address those issues head-on. With 40 years of experience in the construction industry, including as a general contractor building a chain of grocery stores throughout Wisconsin, John can provide a real-world perspective that will benefit any contractor. Topics of John’s session include the general contractor/subcontractor relationship, the bid process and avoiding common mistakes, the benefits of using a construction attorney and dealing with out-of-town work and your employees. He will also address how to expand your business in today’s labor crunch.

  • John Lack, Acuity
Feb. 10 – 50th Anniversary Party
ABC of Wisconsin archives, circa 1974


Thursday, February 10, 2022

Join friends and associates of today and from the past during ABC of Wisconsin’s 50th Anniversary Party, which will be held at the end of SuperCon on Thursday, Feb. 10. This event is free and open to all ABC of Wisconsin members past and present. Please be sure to register for the party when you sign up for SuperCon.

Not coming to SuperCon, but still want to party? Click the button below to register for just the 50th Anniversary event. 

Doors open at 4:00 p.m.

Sponsorship Opportunities

The ABC of Wisconsin SuperCon Exhibit Show is an excellent opportunity to meet with hundreds of convention attendees! Exhibits will be open Wednesday, Feb. 8 from 9 a.m. to 3 p.m. and Thursday, Feb. 9 from 7 a.m. to 3 p.m.

Our 2023 SuperCon Sponsors

Platinum Level

Gold Level

Silver Level

Casino Night

On-Site Program

Room Keys