Take Your Career in Construction to the Next Level

Construction Education

Associated Builders and Contractors

ConstructionU Education

ABC Wisconsin offers comprehensive education programs for our members designed to support and grow construction professionals from the apprentice through the experienced contractor. ConstructionU education programs are designed to make a great impact on your team, your projects, and accelerate your career in the industry.

ConstructionU offers a wide variety of craft and professional development education in a variety of formats. Whether it is in-person, online, or a customized in-house education experience, we have something that meets the needs and budgets of our members. Please email our Education Department or call 800-236-2224 or 608-244-5883 for more information on any of the classes listed within our program.

Course Overviews

Professional & Workforce Development

ABC Construction Sales Accelerator

12 Weeks To A Repeatable Sales Process

Who Should Attend:

Designed for construction professionals responsible for helping their company win and grow work, including:

  • Business development professionals
  • Sales leaders
  • Estimators
  • Project managers
  • Others involved in client relationships and sales growth

Winning work in construction takes more than relationships and good instincts. This 12-week program is designed to help construction professionals strengthen the way they prospect, qualify opportunities, communicate value, navigate objections and build long-term client relationships. This is more than a webinar. Participants will work through the material each week, apply it directly to their own sales responsibilities and then join live virtual coaching to ask questions, work through challenges and put the concepts into practice.

Enrollment is limited to 12 participants to create a more personalized coaching experience and allow for meaningful discussion, individual questions and real-world application.

Each week includes:

  • Approximately 30 minutes of on-demand learning
  • Practical application and homework
  • One hour of live virtual coaching

What You Will Learn:

Throughout the program, participants will develop practical strategies around:

  • Sales mindset and professionalism
  • Prospecting, targeting and lead qualification
  • Communication and relationship building
  • Discovery conversations and understanding client needs
  • Negotiation and objection handling
  • Competitive differentiation
  • Sales metrics, tools and follow-up
  • Customer service and long-term client relationships

The goal is not simply to learn new sales concepts. The weekly coaching and application give participants the opportunity to use what they are learning in real time, get feedback and develop a more intentional sales process they can continue using after the program ends.

When: Tuesdays, January 12 – March 30, 2027, 1:00p.m.
Where: Online
Instructor: Darryl Feldman, ActionCOACH Milwaukee #1, LLC
Presented by: ABC of Wisconsin Construction U in partnership with ActionCOACH Milwaukee
Fee: $1,650 per participant

Leadership & Management Development

Executive Leadership Intensive: Lead with Confidence
COURSE OVERVIEW

Who Should Attend:

  • Owners
  • Presidents
  • CEOs
  • COOs
  • Senior Project Executives
  • Division Leaders
  • Department Heads
  • Next-Generation Leaders in Construction Companies
  • High-Potential Senior Managers Preparing for Executive Responsibility

Construction leaders are being asked to lead in a different era. The skills that made them successful – technical excellence, hustle, problem-solving, loyalty, and execution – are still valuable, but they are no longer enough.

The Executive Leadership Intensive: Lead with Confidence is a two-day, action-oriented program for construction executives, owners, and senior leaders who want to lead with greater confidence, think more strategically, and execute on what matters most. Participants will step back from day-to-day demands, examine how they lead under pressure, and build a practical execution plan they can immediately use with their teams and organizations.

Details: This two-day intensive includes instructor-led discussion, executive-level reflection, peer conversation, and hands-on planning. Lunch and refreshments are included. Participants will explore how leadership is changing in the construction industry and what it takes to lead effectively through uncertainty, growth, technology-driven change, and increasing organizational complexity.

What You Will Learn:

  • Identify their personal leadership style and how it shows up under pressure
  • Recognize strategic blind spots that may be limiting their effectiveness
  • Explore common executive traps, including the Doer Trap, Certainty Trap, Loyalty Trap, and Technology Trap
  • Assess the balance between business growth, leadership capability, and personal energy
  • Clarify their top business, professional, and personal priorities
  • Build four SMART goals using Spearity’s SPEAR™ framework
  • Identify one clearly defined SPEARhead™ priority
  • Create a practical action plan with strategies, initiatives, resources, and tasks
  • Establish a review rhythm and accountability structure for follow-through

Each participant will leave with greater clarity about the leader they need to become, four strategic goals, one focused execution plan, and a practical rhythm for turning priorities into action.

When: October 8th & 9th, 2026
Where: Professional Development Center, ABC of Wisconsin, 5330 Wall St., Madison, WI
Instructor: Darren Fisher
Registration Fee: $499
*Refreshments and lunch will be provided.

Executive & Owner Development

The Construction Owner Legacy Planning Series

The Construction Owner Legacy Planning Series
Preparing for succession, sale, and life beyond ownership

Who Should Attend:

  • Owners
  • Presidents
  • CEOs
  • COOs
  • Business Partners
  • Senior Project Executives
  • Division Leaders
  • Department Heads
  • Family-Owned Business Leaders
  • Next-Generation Leaders in Construction Companies
  • High-Potential Senior Managers Preparing for Future Ownership or Executive Responsibility

Whether you are thinking about transitioning your construction business in the next few years or know succession is still 10 years away, the best time to start planning is before you need the plan. Succession planning is more than preparing for a sale. It is about strengthening the business, protecting your people, clarifying your options, and building a future that reflects the years of work you have invested. This four-part webinar series helps business owners examine their motivation for transition, evaluate business readiness, understand how a sale or succession process may work, and identify the priorities that matter most, including leadership, culture, reputation, value, and life after ownership. Participants will leave with practical questions, worksheets, and next steps to begin building a thoughtful transition plan that supports the owner, the business, and the people who depend on it.

Details: This 4-part webinar series is ideal for construction business owners, partners, and senior leaders who want to prepare for the future of their company before a transition becomes urgent. Whether you are exploring a future sale, considering family or internal succession, developing your leadership team, or simply trying to understand what makes a business transferable and valuable, this program will help you ask the right questions and begin building a practical path forward.

When: September 30, October 7, 14, & 21, 2026, 3:00p.m.–4:00 p.m.
Where: Virtual, via Zoom
Instructor: John Schwab
Registration Fee: $199

Become an ABC Education Partner!

To learn more about this opportunity to gain brand awareness and exposure at Construction U education events contact the Director of Education, Jennifer Ellestad.

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