Many construction contractors struggle with their social media and understanding which platforms are best, not to mention strategies on content.  In a recent ABC of Wisconsin Marketing & Business Development presentation, Laura Monagle and Michael Bonin of Affirm joined Michele Loppnow from ESI group USA to provide some insight. Here are 10 of their top takeaways:

1.  LinkedIn is one of — if not the strongest — social media opportunities for you.  If you don’t know how to get into the social media game and you’re not sure where to start, try LinkedIn. It’s a little bit intimidating, trying to juggle three platforms at once, so start slow. LinkedIn is probably the best option, especially if you are more B2B focused.