Marketing & Business Growth – Track 2

Schedule

• 02/12/2020
• 7:00am Registration & Breakfast7:00am - 8:00am

  Registration & Breakfast
• 8:00am Not So Sexy Marketing8:00am - 9:00am

  If you think it’s difficult marketing your “not-so-sexy” industry on social media, there always seems to be someone who may have it more challenging than you. This panel of representatives from different industries has been assembled to share creative and engaging ways to bust through all the “boring” messaging out there and successfully convey your messaging on social media, even if you don’t have a cool product or service to market. Panel discussion will be led by social media expert Spencer X. Smith.

  Speakers: Spencer X. Smith
• 9:00am Break9:00am - 9:15am

  Break
• 9:15am LinkedIn for Beginners9:15am - 10:15am

  Are you just getting started with LinkedIn but you aren’t sure how to best spend your time on this power platform? Then this session is for you! We’ll talk about properly setting up your account, learning how to post updates and articles, the importance of engaging with your community and much more. And before the session is through, we’ll spend some time working on our personal bios to make sure that they are just right. Bring your laptop or mobile device.

  Speakers: Josh Klemons
• 10:15am Break with Exhibitors10:15am - 10:45am

  Take a break and visit some of the nearly 50 vendors in the trade show!
• 10:45am Getting More Out of LinkedIn10:45am - 11:45am

  Is your LinkedIn bio telling the story you want it to tell to the audience you are hoping to reach? Is your LinkedIn URL memorable enough to share at a networking event? Does your headline pop (and does it do so with words that are likely to get found during LI searches)? If your answer to any of these questions wasn’t a resounding YES, then join Josh Klemons of Reverbal Communications and let’s step up your LinkedIn game. We’ll talk about optimizing your account, taking your own searches to another level, publishing articles and quality content with your network and more.

  Speakers: Josh Klemons
• 11:45am Lunch & Chairman's Comments11:45am - 12:30pm

  Join us for lunch and hear remarks from ABC of Wisconsin's board chairman.
• 12:30pm Building Your B2B-Based Business in a Complex Selling Environment12:30pm - 1:30pm

  Business-to-Business sales and Business-to-Consumer-based selling environments are two different animals. Is your organization looking to sell to other businesses? Do you struggle identifying how to gain access to key decision makers? Are you unsure of the best way to generate leads in this complex market? If so, this talk is for you. Matthew will take you through a journey of understanding how to first generate leads in the B2B market, and then how to navigate the tumultuous waters of multiple decision makers. Leave understanding how to increase your B2B book of business and land more profitable deals faster for your organization.

  Speakers: Matthew Pletzer
• 1:30pm Break with Exhibitors1:30pm - 2:00pm

  Take a break and visit some of the nearly 50 vendors in the trade show!
• 2:00pm A Contractor's Guide to Branding2:00pm - 3:00pm

  Branding is more than a well-designed logo and color scheme. Done right, a brand has the power to drive or derail engagement by employees and customers alike. Join Jessica Drexler to learn about the critical elements affecting your brand, and the impact it can have on your top-line and bottomline growth. She’ll cover topics like culture, message communication and creative execution to help you set your brand vision for 2020 and beyond.

  Speakers: Jessica Drexler
• 3:00pm Break3:00pm - 3:15pm

  Break
• 3:15pm Bid>Wait>Hope>Chase Is No Strategy At All3:15pm - 4:15pm

  In the contractor world, so much time is spent bidding on projects with no payback, no return, and no positive outcome. Is everyone really a prospect? Are some projects more profitable than others… and others end up being not profitable at all? Do you provide free plans and free consulting all too often? Attend this talk to identify your most ideal clients and projects,  to learn how to take back control of the sales process, and to limit bid expenses in a world where margins are already thin. Attendees will leave understanding how to make their business more profitable by focusing on the right prospects and increasing their bid-hit ratio by following a sales process.

  Speakers: Dave Schwallier
• 3:15pm BONUS SESSION: Media Training 101 with Rebecca Kleefisch3:15pm - 4:15pm

  By the time you need to learn to deal with the media, it is often too late. Get this crash course in crisis communication, how to earn positive media, and the nightmare words that will surely get you on TV. Presented by award-winning journalist, former PR guru and ABC Jobs Ambassador Rebecca Kleefisch.

  Speakers: Rebecca Kleefisch
• 4:30pm ABC of Wisconsin Annual Meeting4:30pm - 5:00pm

  ABC of Wisconsin Annual Meeting
• 5:00pm Beam Club Awards5:00pm - 5:15pm

  Beam Club Awards
• 5:15pm Social, Casino Night & PAC Auctions5:15pm - 9:30pm

  CASINO NIGHT: Join fellow ABC members for roulette, blackjack and craps. No cost to play! Everyone starts with the same number of chips and the top winners at the end of the night go home with prizes. Be sure to sign up when you register for SuperCon. Spouses are also welcome.
  
  PAC AUCTIONS: Help defend the merit shop philosophy and the free enterprise system. Bid on items at the ABC of Wisconsin PAC silent and live auctions during Casino Night. Items will also be available for online bidding at charityauction.bid/PACAuction.
  
  Want to donate an item for the auction? Contact John Schulze at 608-244-5883 or jschulze@abcwi.org.