Connecting the Dots Between Branding, Marketing, and Sales

About this class: This session addresses the differences between branding and marketing and how they work together to drive customer engagement and, ultimately, sales. We will explore the brands and the steps to create a marketing plan designed to generate new business and strengthen relationships with existing customers. We will also discuss the power of culture in leveraging employee influence to advocate for a company and promote the brand.

Who should attend: This program is for office level employees who are moving into higher level roles, transitioning from working in the business to working on the business. This includes general managers, new or soon to be company owners, CEOs, CFOs, and COOs.

Instructor: Scott Truehl

Scott Truehl is Executive Vice President and Partner with Friede & Associates. With more than 30 years of experience in site selection and commercial development, Scott is responsible for assisting clients not only with their project development, but also their site analysis and acquisition, municipal approval, and development needs. Prior to working in the construction field, Scott held management positions with Wisconsin Power & Light. Scott is an active member and presenter at the International Construction Leadership Network and is a speaker at both national and state contracting conferences on topics including creating a positive corporate culture, marketing construction services, design-build construction, and working with realtors and developers. He also speaks to hundreds of trade contractors each year on how to effectively work with general contractors.

Location: ABC Professional Development Center, Madison

The fee is $350 per person

Note: This is one course of the 12-course Emerging Leader Program, but can be taken as a stand-alone course.